Stakeholder and user analysis
Define users, where they work and their technical backgrounds.
Develop user groups and begin to map content and features to specific audience types.
Review and evaluate top tier competitors on how they compare on a maturity spectrum for website architecture, navigation and design as well as features, calls-to-action and product finders.
Develop a website strategy and marketing plan to reach and convert Trinseo’s target audience. Top KPI’s are to increase the use of the product finder, increase downloads of spec sheets and product documentation and improve upon lead generation.
Based on our analysis and data we recommended Sitecore as Trinseo’s publishing platform. To improve upon the findability of product information we integrated Sitecore with Trinseo’s 3rd-party product database system.
A new information architecture was created to feature products at the highest level. Each user group now has easy access to their industry product pages be it Plastics, Latex Binders, Synthetic Rubber.
Intense knowledge transfer to ensure future success and seamless switchover.
Email Experience Module
Leverages Sitecore Email Experience Module to integrate their email marketing with their digital platform.
Utilizing an updated and refactored architectural approach, the new website is equipped with the latest marketing tools and modern analytics from Sitecore. We now provide search marketing optimization services to drive Trinseo’s target audience to the website and optimize their experiences through content personalization and ongoing page enhancements.
Let’s Work Together
When it comes to experiences we know how important it is to drive results.
Contact us today to get started.