Buckeye Case Study illustrated with a group of friends sitting on a sofa and watching sports on TV
Rebrand and Revitalize

One of America’s first & largest cable television providers, Buckeye wanted to rebrand their company to shift the focus from cable services to broadband services. They also wanted to provide their customers with a way to configure internet, TV and phone product bundles based on their usage, entertainment preferences and call volume.

The Process
Modern Implementation

Our process began with a deep-dive into Buckeye’s user groups so that we understood their buying patterns and the types of products they are searching for. We then reimagined the navigation and how content would be delivered to each user group. Using Magento, Hedgehog implemented a modern e-commerce solution that can be scaled for the addition of new products and new micro-sites.

Features and Functionality


Credit Check

Because certain services and packages require equipment to be loaned to the customer, a credit check must be performed to identify if a customer is “a risk” for loaning equipment based off of their credit score. Hedgehog created a custom program to accomplish this task if and when certain services are purchased on the website

Help Me Choose

Built on the YAML programming language, this feature acts as a wizard that walks the user through a simple questionnaire. A decision tree guides the user to the appropriate solution or service for them based upon their inputs.


Build My Own Solution

Allows the user to freely browse all services provided by Buckeye Broadband to create personalized broadband packages that cater to the specific needs of each customer.

The result
Magento and Updated Architecture
To simplify and expedite the sale of Buckeye products and services directly through the website, Hedgehog created a highly functional e-commerce solution based on the Magento Enterprise platform and updated the site architecture to capture, support, and smooth the order process.

Let’s Work Together

When it comes to experiences we know how important it is to drive results.

Contact us today to get started.

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