expertise

Strategies to empower  patients and vendors

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Our dynamic digital strategies enable healthcare clients to satisfy their many diverse stakeholders: patients, caregivers, partners, vendors, insurers, and government regulators. We build easy-to-use, content-rich platforms designed to engage and empower patients, improve quality outcomes, boost revenue, reduce costs, and ensure HIPAA-compliant data collection and analysis.

Healthcare Services

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User Experience Design

Healthcare offers a particular challenge in web and UX design due to the diverse visitor base. Each visitor persona has a different objective, bringing different content and navigation paths into play. Understanding these objectives and developing the content strategy, user experience, and technology platforms to achieve desired results takes deep understanding of the needs of patients, caregivers, physicians, and administrators.
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Accessibility AND COMPLIANCE

Accessibility, or more properly compliance with WCAG 2.0 level A or level AA standards and Section 508 of the Rehabilitation Act, adds a number of requirements to standard website management. It is not enough to design to these standards - organizations must put workflow, validations, and business rules in place to ensure ongoing compliance. Since most healthcare organizations require compliance, this is a standard part of Hedgehog's practice.
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Search Engine Optimization

While there are a variety of paths a visitor can take, search tends to be narrowly focused on symptoms, conditions, and facilities. SEO for healthcare tends to focus on these areas, narrowing efforts on those where a given organization or location excels in easily demonstrable ways. And with competition now happening across geographies, the opportunity to win new patients or lose to new entrants is larger than ever.

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Website Development

There are many highly specialized capability areas in healthcare, such as physician finders, wait time integrations, appointment setting, epic integrations, PHI and HIPAA considerations, and multi-site/brand implementations. Understanding how to incorporate these areas with visitor expectations set by consumer interactions (think Amazon or Apple) makes for both a high standard and a high level of difficulty.
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Featured Blog

Drupal CMS: Scalable & Secure

Drupal has steadily built a reputation as one of the best Content Management Systems for large organizations and those in need of enterprise-level features. While you can piece together complex projects from various 3rd party plugins in competing systems, Drupal CMS simplifies and future-proofs tasks such as internationalization and content editor workflows by including powerful modules for them with Drupal core.

industries

platforms

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Sitecore

Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customers and prospects. We’re a Gold implementation partner with 6 MVPs on staff and a long history of creating dynamic and flexible Sitecore websites for our clients.
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drupal

Drupal is one of the most powerful open source CMS frameworks in the world, and has been embraced by Enterprises and Governments alike. We provide content driven Drupal websites to large scale Intranets/Extranets to bespoke applications.
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magento

The leading platform for open commerce innovation, Magento Commerce works hand in hand with retailers, brands and branded manufacturers across B2C and B2B industries to successfully integrate digital and physical shopping experiences.

Let’s Work Together

When it comes to experiences we know how important it is to drive results.

Contact us today to get started.

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