Ah, Twitter. It can be a scary place if you’re not familiar with it. Many businesses go into social media marketing blind-folded.
So, here you are new to the Twitter game. You’re unsure where and how to start. Don’t fret – that’s why I’m here (your friendly neighborhood Millennial Marketing Specialist) to lead the way.
1 - Be real and let your customers do the talking
It’s easy to constantly tweet about how awesome your business is. At the same time, no one will take your word for it since it’s coming from...well…you.
In 2019, the content shift is moving towards user-generated content. Your customers will feel more connected to your brand when they see a genuine tweet that speaks to them by someone like them. According to a study from Cohn & Wolfe, 63% of consumers would buy from a company they consider to be authentic and above its competitors.
This also plays an important part when it comes to being part of the Twitter world. I’ll explain this in a bit.
2 - #Hashtags
To hashtag or not to hashtag, that is the question.
Hashtags are a great way to get your tweets out there and reach your target audience. Although, you can sometimes have a little too much of a good thing. The rule of thumb is to use 1-2 industry relevant hashtags in your tweets. Unlike Facebook and LinkedIn, Twitter has a character limit. You want to use as much of the 280-character count as you can to get your message out – not spam hashtags.
Twitter has a wonderful, straight to the point guide you can always reference if you find yourself in a #pickle.
3 - A picture is worth a thousand words
You have crafted a beautiful tweet (using only 2 hashtags). Now, you need an image to pair with it. Choosing the correct image is vital. Today, people are becoming more visual. Twitter is a fast-paced place. People are quickly scrolling through their timeline, so you need to do everything you can to make them stop and read your tweet.
The recommended image size is 1200 x 675. You also want your images to be high quality. Nothing looks worse than a blurry (unless on purpose) and stretched out image. Another essential thing to keep in mind: the image needs to make sense with your tweet. Just because that puppy is so cute doesn’t mean it’s the perfect image for your tweet about your café (unless it’s a café that allows puppies inside. In that case, please DM me the information so I can visit).
4 - It’s more than just tweeting
Twitter is more than just another ol’ social media platform – it’s a community. It’s a place where people go to connect with one another that share interests. You can find people constantly tweeting about different tools and resources that helped them and want to share it. It’s important to be active in the community you’re trying to connect with. Don’t be the shy new kid on the block – get out there! Add value to existing conversations, retweet information that may be helpful to your followers, and most importantly have fun.
A handy tool I use is tweetdeck.twitter.com. I can easily see my timeline, notifications and track multiple relevant industry hashtags all in one place! It’s a must have if you want to keep your finger on the pulse of the Twitter world.
5 - Take off the blindfold and peek
See? Twitter isn’t a scary place after all. The next question is, how do you know if Twitter is working to your business’s advantage?
Twitter comes with its own analytic tool. You can access this by clicking on your avatar on the top right corner. A menu will appear, and “Analytics” is the sixth item down. This will open a new tab in your browser.
The three key metrics you should keep an eye on in Twitter are:
1. Engagement Rate: How many times people have interacted with your tweet, including, but not limited to: clicking anywhere on your tweet or liking it.
2. Link Clicks: Self-explanatory, but how many times people have clicked on the link you shared in your tweet.
3. Retweets: How many times your tweets have been shared. This is great to look at if you’re looking to increase brand awareness.
All in all, don’t stress. What works for one company or brand may not work for yours. You must do a lot of trial and error before you find out what brings the greatest return.
If you want to talk more about Social Media or talk about Bird Box, feel free to reach out!