The Story Never Ends
Once you’ve developed your narrative and launched your new landing page be sure to continually optimize to improve conversions and engagement; testing and adjusting your home page components is essential to ensure that your narrative is well received. We recommend running experiments that test different calls-to-action as well as different messages and imagery. To run these experiments with your live audience we suggest leveraging one of the many tools available for A/B testing and content personalization such as Sitecore, Evergage or Optimizely. Consistency of story and brand is something many companies have difficulty tackling. Working with a partner can often help tease out terrific stories that can be aligned with your brand for maximum reach and impact. As discussed in our piece on Digital Storytelling, our strategists help companies keep their digital narrative consistent with the values and goals of the brand while maximizing reach and viewer engagement in a competitive market.