February 21, 2019 by Hedgehog

Sitecore MVP Spotlight: Michael Greenberg

Michael GreenbergMichael Greenberg is the Chief Revenue Officer for Hedgehog winning the Sitecore Strategist MVP award.  

What is your proudest Sitecore moment?  

I would have to say it was when Hedgehog became a Platinum Sitecore Partner. It was entirely a result of our hard work as a team and showed our commitment to delivering excellence to our clients. 

What is your favorite thing about being a Hedgehog?  

The people. We work with great clients and do interesting things, but it’s the people that make Hedgehog, Hedgehog.  

How did you start working with Sitecore? 

I started working with Sitecore when I joined Hedgehog. I’d worked in marketing technologies and web systems for many years beforehand. Once I joined Hedgehog, I quickly saw how I could leverage my knowledge of other marketing technologies and apply them to Sitecore.   

What’s on your Sitecore feature wish list?  

I'm a huge proponent of automation and analytics. I can’t wait to see how they are integrated into the new horizon interface – something that will soon become a reality.  

What was your favorite Sitecore event and why?  

My first Sitecore Symposium in 2017. Nothing captures the energy and excitement of the Sitecore community, and you really can't understand the passion until you go to Symposium. It helped me understand how the Sitecore ecosystem fit together. 

If you were to write a book about yourself, what would you title it?  

I would call it "Don't be afraid to jump off the cliff."  I saw the tech world changing in the late 90’s and switched careers without really knowing how it would play out. 

Tell me something people would be surprised to know about yourself.  

I’m an apple farmer. Sort of. It’s a long story for another day. 

What’s your crutch word/phase?  

In writing, it's starting a sentence with "so." Once I’m done writing something, I always have to go back and edit out the “so’s” from sentences. I’m guessing I use it too much verbally too. 

If you had to eat one meal for the rest of your life, what would it be?  

It would be Salsiccia pizza from A16 in San Francisco. It has fennel sausage, spring onion, caciocavallo, Grana Padano and chili. Best thing on the planet. 

What show are you currently binge-watching?  

I never have more than an hour or two of free time in a day, so I don’t really ever binge-watch. But I have started watching The Expanse on Amazon Prime now that its un-cancelled. 


Michael Greenberg works remotely in San Francisco, California and often presents at User Groups and Events on topics related to Marketing, Strategy, Sitecore, Machine Learning and  Personalization. You can connect with Michael on LinkedIn or Twitter. 

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