February 28, 2018 by Hedgehog

Sitecore MVP Spotlight: Jacqueline Baxter

Jacqueline Baxter is a Marketing Specialist and a certified social media marketer out of Hedgehog’s Portland office.

How many times have you been named Sitecore MVP?
This is my first!

What Sitecore accomplishment are you most proud of?
Learning to map campaign activity using Path Analyzer. It’s such a great visual representation of the customer journey, and really helps to target areas for optimization.

What Sitecore event will you never forget?
Sitecore Symposium 2017. I presented on a topic that I’m incredibly passionate about and test several theories about social media, all while spending time with a great group of people who didn’t mind when I said things like “can we talk about SXA variants because I am in LOVE”

What is your favorite Sitecore memory?
The night before SUGCON EU started all the presenters were invited on an evening cruise of the canals of Amsterdam. The weather was perfect, the company was great and the view was spectacular. 

What’s the best part of being a Hedgehog?

My team mates. They’re fun, wicked smart and always pushing me to improve.

What was the last book you read?
Krakatoa by Simon Winchester

Favorite ice cream flavor?
Tillamook Chocolate Chip Cookie Dough. The Tillamook part is crucial.

What do you want to be when you grow up?
Ruler of my own planet, since Wonder Woman is taken.

What’s the funniest thing that’s happened to you recently?
I faced off with a raccoon family in my neighborhood. Now they know where I live, so I’ll probably have to move. 

Jacqueline is a fan of social engagement and employee advocacy driven by high-quality, relevant content presented in a format native to the platform. She was a presenter at SUGCON EU 2017 in Amsterdam, a presenter at Sitecore Symposium 2017 in Las Vegas, Nevada, and a guest on the ‘Catching Exceptions’ web series. Connect with her on Twitter or LinkedIn

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