July 24, 2019 by Hedgehog

Content, Profit, GO: Spotlight on SUGCON ANZ Speaker Jacqueline Baxter

Jacqueline Baxter is Hedgehog’s Digital Strategist based out of our Portland, OR campus. She has received the Sitecore Strategist MVP Award two years in a row and will be presenting at SUGCON ANZ.

What is the title of your presentation?
The Excellence of Content Optimization

What’s a quick synopsis of your presentation? 
A well-executed content strategy (and understanding the mechanics of Sitecore content) can teach businesses a lot about their audience and open the door to deeper and more accurate personalization across their website(s). I’ll be covering content tagging, building accurate and dynamic Sitecore Profile Keys and Profile Cards plus tips and tricks like cloning and demystifying the gutter ribbon.

What inspired you to choose this topic? 
Most of the tools in the Sitecore Marketing Suite are powered by content, so knowing how to combine a content strategy with the mechanics of content editing and a better understanding of Profile Keys and Cards is essential. I enjoy presentations that look at the big picture but also provide immediate, actionable tips and tricks that people can spin up the moment they get home – my goal is to make this presentation the kind that I like to see. 

How did you start working with Sitecore Personalization Rules?
Necessity, mostly. It’s one of the most popular functionalities of Sitecore, and for good reason!  

What about SUGCON ANZ 2019 are you most excited about?
It’s the first ever SUGCON ANZ, and it’s my first time getting in on the ground floor of a SUGCON. Plus, meeting Sitecore folks from all over the Asia Pacific region!

Are there any presentations/speakers that you are excited about? 
My name twin Greg Baxter (no relation, as far as I know) is presenting a crash course on practical Sitecore Personalization that sounds very interesting. 

Will this be your first-time visiting Australia? 
It will be! I’m very excited.

Do you have a “must-see” list while visiting Australia? If so, what are your top 3 things to do on that list? 

The Sydney Opera House at night, Taronga Zoo, and a ghost tour

Jackie will be presenting “The Excellence of Content Optimization“ on Tuesday, August 27 at 2 PM at SUGCON ANZ 2019. You can connect with her on Twitter or LinkedIn.

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