Meeting Website accessibility standards

What does ADA compliance mean?

picture of person touching tablet

First and foremost - We Hedgehogs are not attorneys and this page should not be considered legal advice.

ADA is short for the Americans with Disabilities Act, which became a law in 1990. The law prohibits discrimination against individuals with disabilities in all areas of public life. In physical locations, there are clear guidelines to ADA compliance. However, at this time there is no clear legal definition of "ADA compliance" regarding websites. The US Government has not yet published any official technical requirements regarding compliance as it relates to the web. 

Rapidly Changing criteria
What's the big deal?
Legal precedent is changing - quickly. Although Title III of the Americans with Disabilities Act typically pertains to private sector businesses, those protections are expanding into digital territory as web and mobile applications become more commonplace in everyday lives. To date there have been over 250 lawsuit settlements that relate directly to web accessibility.
A number of law firms are suing companies under ADA even though there are no published guidelines for compliance. Rather than fight a protracted legal battle where the rules are unclear, many companies choose to settle.
image of multicolored burst

Do I need to be compliant?

Yes- website and business owners need to proactively plan to make their sites accessible to users with disabilities. Plus, ADA accessibility comes with benefits!

The NExt Steps
How do I become compliant?

This is where the waters become slightly murky. 

Technically there is no single legal definition of ADA compliance since the requirements are still being forged through numerous court cases.   These are only suggested guidelines. ADA only provides direction on some of the most common accessibility problems, not all of them.

These guidelines are not set in stone and could very easily change tomorrow. Most companies are using the WCAG 2.0 guidelines as the blueprint for accessibility.  These come in 3 levels – A, AA, and AAA, in increasing levels of stringency. So to prepare for the eventual ADA compliance legal guidelines, adhering to WCAG 2.0 AA level standards is an important first step in the process. A very similar option is to follow the US Government’s own guidance for accessibility, known as Section 508 of the Rehabilitation Act of 1973. It maps closely to WCAG 2.0 level AA, but has some differences.

ongoing attention
Can I install software to meet accessibility standards?
Ultimately this is not a set it and forget it issue. There is no magic app that can determine “compliance” and there is absolutely no tool that can automatically "fix" your website.
It is impossible for any automated tool to be 100% certain that your system meets any or all of the 61 WCAG Success Criteria. In fact, some of WCAG’s Success Criteria can’t be reliably tested via automated means at all. You and your digital partner must stay up-to-date on your chosen compliance standard. To keep your website compliant as it grows and evolves over time, you will need to come up with ongoing maintenance procedures.

Our Accessibility Services 

Design services stylized concept with pencil and sheet

UX & Design

Trying to achieve compliance on a completed design may entail IA and design changes.
Web Development and Integration Services stylized as a monitor and the tag symbol


The CMS must be updated to support new content fields. The HTML, CSS and Java Script must also be updated. 
Website Accessibility stylized with combination of the symbols ear, hand, crossed out eye

Site Monitoring

Continual reviewing and testing is necessary to ensure regular compliance. Standards will also change over time.

Digital Marketing Icon

Content Management

Content editors must adhere to guidelines and must enter extra content for all images, videos, audio, etc.

Steps to Meeting the WCAG 2.0 Standard


Find all of the places where your site fails the standard. Typically this is done through a combination of a software tool which will examine every page of your site and look for non-adherence to the standard, and a human mimicking the experience of a visitor using a screen reader browser for the visually impaired.


Remediation, where all of the issues found in Step 1 are addressed. This includes changes to internal software and processes to ensure future web content is compliant with the chosen standard. For example, making alt text a required field for images will force content managers to adhere to WCAG 2.0 standard 1.1.1.


Ongoing evaluation, where the site is re-examined regularly to make sure it is still in compliance with the chosen standard. As new pages are added and old ones edited, it is possible for some pages to fall out of compliance.

Content editors must also be educated on guidelines that apply to raw content and must enter extra content for all images, videos, audio, etc.

Thought Leadership

camera lens image

Featured Blog

Bringing Silent Back: 3 Reasons You Should Caption Videos

Video, especially on social media platforms, is no longer optional. If you’re in the mood to thank someone for that shift, you can send your note to Facebook. Facebook began introducing their auto-play feature to the wide, wide world in 2013, and by 2014 every Facebook user had access. ...By 2015 most social media sites had embraced auto-play video; and that made video a much bigger part of the marketing world. But auto-play also brought to the forefront an issue we as content creators should have been thinking about all along: closed captioning.

Let’s Work Together

When it comes to experiences we know how important it is to drive results.

Contact us today to get started.

Top Row
Middle Row
Bottom Row