With over 100 stores in New York and beyond, this eyewear retailer needed a website redesign to better engage customers, produce more eye exams, and capture coupon downloads. Cohen’s audience prefers to interact from their mobile devices as much as they enjoy viewing on their desktops so it was essential that we provided a solution that was optimized for any device.
Built on Magento Enterprise, the site sets the stage for multi-channel marketing and a robust product catalogue in the near future. We customized Magento to provide features like: Find a Store, Schedule an Eye Exam and Coupon offers that can be used in-store.
Along with the revamped site, we developed an online marketing strategy and executed campaigns including email marketing, social media and search marketing. We also developed a landing page system to dynamically optimize incoming traffic to get the most out of campaigns.
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