One of America’s first & largest cable television providers, Buckeye wanted to rebrand their company to shift the focus from cable services to broadband services. They also wanted to provide their customers with a way to configure internet, TV and phone product bundles based on their usage, entertainment preferences and call volume.
Our process began with a deep-dive into Buckeye’s user groups so that we understood their buying patterns and the types of products they are searching for. We then reimagined the navigation and how content would be delivered to each user group. Using Magento, Hedgehog implemented a modern e-commerce solution that can be scaled for the addition of new products and new micro-sites.
Features and Functionality
Help Me Choose
Built on the YAML programming language, this feature acts as a wizard that walks the user through a simple questionnaire. A decision tree guides the user to the appropriate solution or service for them based upon their inputs.
Build My Own Solution
Allows the user to freely browse all services provided by Buckeye Broadband to create personalized broadband packages that cater to the specific needs of each customer.
Let's Work Together
When it comes to experiences we know how important it is to drive results.
Contact us today to get started.