Michael fuses a nuanced understanding of both marketing and tech into his role running sales and marketing globally for Hedgehog. Uniting his insights into consumer behavior, analytics, and loyalty with his specialty in computer science and innovative technology, he knows how to put Hedgehog’s powerful digital solutions into our clients’ hands worldwide.
Before joining the Hedgehog team in 2015, Michael served at TIBCO Software as the company’s Senior Director of Solution Consulting. He joined TIBCO in the acquisition of Loyalty Lab in 2010, where he held multiple roles including President, COO, and CMO at various stages since 2004. Prior, Michael worked at a number of early stage startups in executive roles and began his career at Macy’s.
A columnist (Chief Marketer, VentureBeat, and others) and speaker (the CRMC conference and more), Michael is a thought leader in the application of marketing technology to customer retention and loyalty. You can follow him on Twitter @mdgberg.