Information architect and interface design expert Marc Acosta is on a mission: to solve business and user problems with effective, intuitive online experiences.
When the Franklin Mint wanted to add personalized, design-on-demand jewelry to its historically rich product portfolio, Marc combined dynamic imaging with a drag-and-drop interface to create a super-flexible, user-friendly custom-jewelry design application. For Jakprints, Marc developed a custom-apparel and marketing-material design tool that allows customers to place artwork and preview it on dynamically rendered product images so they can see the results instantly.
Marc kicked off his career hand-coding HTML websites for Stony Brook University’s High-Technology Incubator, back when “computers made loud noises when they connected to the Internet,” he says. Since then, he’s gained extensive knowledge and expertise in traditional design and typography. He’s also become keenly aware of what it takes to bring the foundations of good design to the web while being respectful of web standards and best practices. Before joining Hedgehog, Marc worked for a handful of brand-name companies, including Hearst Corporation, MTV, Euro RSCG, and Proxicom. While at Proxicom, Marc honed his skills in design and information architecture for world-class clients such as DaimlerChrysler, Deutsche Bank, JPMorgan Chase, Liz Claiborne, and The New York Times.
Marc, who’s also a musician, says he draws inspiration for his work from video games, which he considers the “perfect blend of art, music, and user interaction.” He leverages technology not only at work but in his spare time as well, using a range of digital audio applications to record music at home. “I play guitar, bass, and drums—though not all at the same time,” he says. “But the magic of GarageBand makes it sound that way.”