Hedgehog Development, LLC, a leading marketing technology strategy and implementation provider, is pleased to announce they assisted in the new Avid Technology website. Avid is the world’s leading provider of audio and video technology for media organizations and independent professionals. Avid currently holds over 200 patents, and Avid solutions have been recognized with numerous industry and technology awards, including two Oscars®, a Grammy®, and 14 Emmys®.
With the launch of the new website, the team members at Avid are excited about their migration from a CMS to Sitecore’s holistic XP. With Sitecore’s innate capabilities, the Website Strategy & Operations team has a new content management system and website. Not only has the new design reorganized how content is presented to consumers in a much more usable and intuitive way, the management of said content just got easier. With features such as in-context content authoring, clever content tagging for future publishing, enhanced workflow capabilities, ClayTablet™ integration for content translation, and an information architecture designed specifically for their business pages. The solution follows a contextual based datasource model that helps meet the creative and marketing demands of a best of breed enterprise website, which is what Avid is today.
“Our goal was to build a site that combined the flexibility Avid sought with a streamlined process and a fresh new look and feel,” said Derek Hunziker, Senior Solution Architect and Project Lead from Hedgehog. “We’re in the business of creating innovative solutions at Hedgehog, and we’re thrilled to have achieved such a spectacular result for Avid.”
Hedgehog is a full service digital agency leveraging deep technical expertise to deliver engaging customer experiences across the web. A multidisciplinary web solutions firm partnering with Microsoft, Sitecore, Magento, and WordPress, Hedgehog offers strategy, design, consulting and technology services. Hedgehog has vertical expertise in ecommerce, travel and hospitality, manufacturing, media and healthcare. Our success is rooted in our philosophy of pragmatism, taking the long view and putting clients first. For more information about our offerings, contact us.