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Challenge: Phanfare, an online photo storing service, needed a new design and commerce strategy that would allow users to share photos and create communities, as well as adding ecommerce and merchandising capabilities.


Solution: Loewy Design redesigned the entire product interface and user experience. Subscribers can now share photos with family and friends and log into their Phanfare dashboard to review all activity in their social network. Users can easily order prints and purchase merchandise such as calendars, cards, mugs, etc., containing photos from their stored albums.


Along with the product interface, Loewy Design created the Phanfare marketing site that includes user registration, guided tours and product subscription information..

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