The Shifting Market of B2B E-commerce
Buyer expectations are changing in the B2B market. Today more than ever B2B buyers are looking for simple, fast and convenient. The modern customer journey requires usability optimization in order to be relevant to your target audiences needs and connect them to precisely the information they are looking for at the exact moment they are looking for it. Focusing on these micro-moments is not only critical to the customer experience but it can help determine the outcome of that experience. A website needs to focus on user experience as well as being simple, intuitive and as fast as possible.
Compelling, narrative-driven content creates a user experience that people want to interact with, and a quick and easy transaction process keeps them coming back. To learn more about the ways that a unique and interesting narrative can improving the usability and effectiveness of your website while creating new lead generation opportunities, visit our page on Digital Storytelling.