E-Commerce Covered

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The Potential of Now

Design and development of e-commerce solutions is a necessary focus for business looking to compete in the digital marketplace. E-commerce and web content management systems are vital to the modern customer experience and necessary investments for B2B professionals. Having robust website functionality is not only one of the best ways to attract customers, it’s one of the best ways to retain them. Customer experiences drive loyalty and customer lifetime value; buyers who feel a “high brand connection” are 60% more likely to purchase from that brand.

The Shifting Market of B2B E-commerce

Buyer expectations are changing in the B2B market. Today more than ever B2B buyers are looking for simple, fast and convenient. The modern customer journey requires usability optimization in order to be relevant to your target audiences needs and connect them to precisely the information they are looking for at the exact moment they are looking for it. Focusing on these micro-moments is not only critical to the customer experience but it can help determine the outcome of that experience. A website needs to focus on user experience as well as being simple, intuitive and as fast as possible.

Compelling, narrative-driven content creates a user experience that people want to interact with, and a quick and easy transaction process keeps them coming back. To learn more about the ways that a unique and interesting narrative can improving the usability and effectiveness of your website while creating new lead generation opportunities, visit our page on Digital Storytelling.

E-commerce by the Numbers
Nearly 80% of the  US population has  made an online  purchase.
Nearly 80% of the US population has made an online purchase.
US e-commerce  sales will top $350  billion in 2016.
US e-commerce sales will top $350 billion in 2016.
40% of online  sales are made  via cross channels.
40% of online sales are made via cross channels.

Design with B2B E-commerce in Mind

The e-commerce market is evolving as quickly as it’s growing. It’s no longer enough to provide your customers with the opportunity to buy from you online, factors like load times and ease of checkout need to be considered as well. The e-commerce sites that stand above the crowd and continue to build their customer base are the ones that eliminate roadblocks in the flow of discovery and the purchase process. Creating a straightforward and appealing process for your customers helps tremendously, and visual elements can be used to both draw the eye and streamline the process. For more on the importance of using visual hierarchy and programming a flexible and responsive design, get in touch!

Planning an e-commerce upgrade?

As you’re gearing up for your upgrade, remember that you can’t rely on out-of-the-box solutions; you’ve entered the world of enterprise solutions (even if your technology budget is small). Whether it’s your marketing support terms or shipping logistics, there will always be a unique set of business practices that need to be expressed effortlessly online.

Planning is essential when organizing this kind of project. So whether you’re planning an RFP or have a partner and platform already in mind, a little advance research and consideration will help you immensely by the time you are done. Investigation and discovery into the intersection of people, process, and technology and the daily operations at the core of your company will be invaluable.

Ready to get started? Use this checklist to make sure that you’re properly prepared for creating an exceptional e-commerce solution.

Planning an E-commerce Solution

7 Steps to B2B E-commerce

With the extraordinary amount of e-commerce platforms in the market, one of the most important steps is getting yourself in the right mindset first. Discover the ins and outs of the design and development of exceptional e-commerce solutions including what information to gather before beginning an e-commerce platform comparison in our 7 Steps to B2B E-commerce whitepaper.

6 Steps to Selling Online

Launching a new e-commerce site can be a complex process filled with many unknowns and obstacles. To help make your next project go smoother, we’ve broken down the primary blocks of work into six distinct phases. Ideally, the information here will help inform your thinking and project planning efforts. Learn how to plan around an e-commerce solution and the effort required for selling online with the 6 Steps to Selling Online whitepaper.

The Right Platform Makes a Difference

Each technology stack has its own strengths, weaknesses and quirks. Our team of developers and designers make sure you get the most out of your platform investment for years to come. We help you choose the right approach to align your people and budget to your desired outcomes to deliver extraordinary user experiences and maximize every customer interaction. Implementing robust tools that can grow and advance as the business is necessary; doing so helps to turn a company’s website into a more profitable revenue source while at the same time enhancing the customer experience. Streamlining the order processes simplifies transactions for your customers, who are overwhelmingly looking for simple, fast and easy when it comes to buying online.

Active Commerce

Active Commerce provides a fully-integrated, native e-commerce solution for Sitecore including web and mobile optimized storefronts and pre-built integrations for payments, tax, shipping and third party systems. For more information on the ways in which Active Commerce can benefit your business, read our piece on the Active Commerce difference.

Magento

Magento aims to provide new ways to heighten user engagement, smooth navigation, and improve conversion rates as well as revenue generation. Magento’s open source, cloud based digital commerce platform makes them “the leading provider of open omnichannel innovation.” Their suite of enterprise-level features and flexibility combine to create rich customer experiences custom-made for individual businesses.

Sitecore Commerce

Sitecore Commerce extends the functionality of the Sitecore Experience platform for natively integrated, contextual commerce. Combined with the Sitecore Experience Platform, there are three Sitecore Commerce options that allow users to personalize content before, during and after the purchase process without the integration headaches.