Wiley

Counting on a Redesign

Founded in 1807, John Wiley & Sons (Wiley) maintains global headquarters in Hoboken, NJ. The company has numerous divisions, including Wiley Global Finance, a leader in finance publishing that produces more than 400 books, mobile applications, CDs, newsletters, online training tools, and websites every year for professionals in corporate accounting, public accounting and consultancy, institutional finance, and trading. Included in Global Finance’s offerings: Wiley CPA Exam Review, the J.K. Lasser tax guides, and the PasstheTaxExam.com RTRP test prep guide and Test Bank.

SNAPSHOT

Multiwebsite redesign with content management system for global financial publisher

SERVICES

Strategy, Information Architecture, Design, Technology, Content Management, Online Marketing

www.wileycpa.com
www.passthetaxexam.com

Challenge

Wiley CPA needed to refresh its brand so it could keep pace with the competition. Also, it was important for the group to promote its various of products’ books, as well as desktop, smartphone, and tablet apps—and sell them online. Finally, both Wiley CPA and its Global Finance parent needed an enterprise content-management system. For Wiley CPA, it was critical that multiple editors be able to use the CMS to maintain the website. For Global Finance, the CMS would be used to manage an extensive portfolio of accounting products.

Approach

We began with an in-depth discovery phase, which included interviews with users, competitive analysis, and exploration of use-case scenarios. Ultimately, we created two separate websites: wileycpa.com, where CPA Exam study tools can be purchased; and passthetaxexam.com, where those preparing to become Registered Tax Return Preparers can take practice tests and buy study solutions to help them pass the RTRP Competency Exam. Meanwhile, our custom WordPress solution offers the very best in content management. It integrates with Wiley’s proprietary e-commerce and subscription systems, and allows Wiley editors to manage the websites and keep content up to date quickly and easily.

Results

The sites that Loewy has created are streamlined, sophisticated, user-friendly, and manageable. For Wiley CPA, seeing is believing: Since the relaunch, the group’s sales have climbed 310%, value per transaction has increased 225%, and online revenue has shot up 730%.

WileyCPA Online Revenue

Sales

Value Per Transaction


Counting on a Redesign

Founded in 1807, John Wiley & Sons (Wiley) maintains global headquarters in Hoboken, NJ. The company has numerous divisions, including Wiley Global Finance, a leader in finance publishing that produces more than 400 books, mobile applications, CDs, newsletters, online training tools, and websites every year for professionals in corporate accounting, public accounting and consultancy, institutional finance, and trading. Included in Global Finance’s offerings: Wiley CPA Exam Review, the J.K. Lasser tax guides, and the PasstheTaxExam.com RTRP test prep guide and Test Bank.

SNAPSHOT

Multiwebsite redesign with content management system for global financial publisher

SERVICES

Strategy, Information Architecture, Design, Technology, Content Management, Online Marketing

www.wileycpa.com
www.passthetaxexam.com

Challenge

Wiley CPA needed to refresh its brand so it could keep pace with the competition. Also, it was important for the group to promote its various of products’ books, as well as desktop, smartphone, and tablet apps—and sell them online. Finally, both Wiley CPA and its Global Finance parent needed an enterprise content-management system. For Wiley CPA, it was critical that multiple editors be able to use the CMS to maintain the website. For Global Finance, the CMS would be used to manage an extensive portfolio of accounting products.

Approach

We began with an in-depth discovery phase, which included interviews with users, competitive analysis, and exploration of use-case scenarios. Ultimately, we created two separate websites: wileycpa.com, where CPA Exam study tools can be purchased; and passthetaxexam.com, where those preparing to become Registered Tax Return Preparers can take practice tests and buy study solutions to help them pass the RTRP Competency Exam. Meanwhile, our custom WordPress solution offers the very best in content management. It integrates with Wiley’s proprietary e-commerce and subscription systems, and allows Wiley editors to manage the websites and keep content up to date quickly and easily.

Results

The sites that Loewy has created are streamlined, sophisticated, user-friendly, and manageable. For Wiley CPA, seeing is believing: Since the relaunch, the group’s sales have climbed 310%, value per transaction has increased 225%, and online revenue has shot up 730%.

WileyCPA Online Revenue

Sales

Value Per Transaction