Trinseo

An Innovative and Sustainable Solution

Trinseo: Redesigned

Trineso is a global chemical materials solutions provider and a manufacturer of plastics, latex binders and synthetic rubber focused on delivering innovative and sustainable solutions. As such, they needed a product-focused website that met modern standards and helped their customers meet intricate challenges.

Launch New Site

Planning and Strategy

Utilizing strategic vision, digital road-maps, and multi-disciplinary strategy, the team created a strategically phased approach to modernize and maximize Trinseo’s online experience.

Strategic
Planning

with key stakeholders
from all departments

Assess
User Types
& Business
Needs

Evaluate
Competitive
Landscape

Define
Marketing &
Traffic Goals

Develop
A More Robust
& Intuitive
Product
Finder

Architect
A Better User
Experience

Optimize
Conversions

New Website Architecture

Utilizing an updated and refactored architectural approach, the new website is equipped with the latest marketing tools and modern analytics from Sitecore. The new content architecture allows for content scaling, optimization and personalization.

Sitecore Implementation

An initial launch on Sitecore XP upgraded to Sitecore XP 8.1 within three months.

Knowledge Transfer

Intense knowledge transfer to ensure future success and seamless switchover.

Email Experience Module

Leverages Sitecore Email Experience Module to integrate their email marketing with their digital platform.

A Unique Design

The new website's responsive, flexible design improves the UX while providing unique and dynamic positioning in a highly competitive field. The use of dynamic photography and clean, bold typographical design emphasizes the fresh new look and feel while adhering to brand standards.