Quality Health

Connect, Learn, Shop & Save

QualityHealth's mission is to connect the world's leading health-care brands with engaged, health-conscious consumers. To do this it provides valuable health information, tools for managing your health, savings on health-related products and services, and support to those who are looking to improve their lives.

The website strives to deliver personalized information and resources through its editorial content, community pages and interactive tools. In exchange, the website generates revenue through advertising, sponsorships, savings, and ecommerce offerings.

SNAPSHOT

A website redesign to transform Quality Health from a pure lead-generation site to a valuable healthcare resource

SERVICES

Strategy, Information Architecture, Design, HTML/CSS, Technology, Content Management, Online Marketing

www.qualityhealth.com

Challenge

Design and brand a new online destination for the "Dr Moms" of the household. The site needed to appeal to women looking for healthcare advice, helathy recipes, discounts on health products, and ways to share their experiences with peers.

Approach

We designed a new web 2.0 health resource targeted for women 30 to 55 years old, along with an integrated online marketing campaign to drive targeted traffic to the site. The new QualityHealth website provides easy access to the chance to connect with others, health information, and special offers on health products. Site features include blogs, personalization, and dynamic delivery of user-relevant content.