Princeton Review

New Website Makes the Grade

The Princeton Review offers a comprehensive portfolio of resources aimed at helping students achieve their higher-education goals, whether it's prepping for the SAT, scoping out colleges, or assessing graduate programs. Founded in 1981, the Review delivers its products print and digital books, test-preparation services, tutoring programs, admissions information, and online courses and resources' through a network of 5,000-plus teachers and tutors. In addition, the Review teams up with guidance counselors and schools to help prepare students for test-taking, college, and careers. The Review's mission— To be the ultimate online destination for students ages 15 to 23.

SNAPSHOT

Website redesign to transform the Princeton Review into an ultimate online resource for students 15 to 23 years of age

SERVICES

Strategy, Functionality Consulting, Information Architecture, Design, HTML/CSS, Javascript, Technology Consulting

Challenge

The Princeton Review wanted to transform its website into the No. 1 resource for college planning, test preps, and social networking. To do that, the client needed a new design fully loaded with the capabilities to serve its audience and the tools and personalized content to keep online visitors coming back often.

Approach

We created a brand-new site stocked with everything necessary to make the Princeton Review an indispensable online resource for high-schoolers and undergrads. The new design supports the delivery of personalized content smart-targeted to students' preferences and goals. Innovative features allow peers to collaborate online–rating and commenting on colleges, sharing documents, and using social networking–while handy tools such as online planning calendars and to-do lists give students control over their own higher-education objectives.

Results

IMA 2009

WINNER
Outstanding Achievement in Web Design College Category
Interactive Media Council

"We were very happy working with Loewy as a partner for this redesign. Through their strategy and process they helped create a site that welcomed our audience and addressed our business goals."

– Bruce Hartley
   AVP, Online Sales & Marketing
   The Princeton Review