Institutional Investor

Renewal by Design

Priding itself on groundbreaking journalism and incisive writing, Institutional Investor magazine serves a global readership consisting of corporate executives, financiers, and government officials. The publication’s main goal is to leverage that editorial excellence across all delivery channels with a clean, inviting, user-friendly website. With a worldwide circulation of 115,000, II publishes two editions—one for the Americas, one for an international audience—both offering groundbreaking news stories and insightful features. II also delivers proprietary research reports and rankings throughout the year.

SNAPSHOT

Full redesign of Institutional Investor magazine’s online presence, including desktop, mobile, and print media

SERVICES

Strategy, Information Architecture, Design, Technology

www.institutionalinvestor.com

Challenge

II magazine decided it was time to revamp its online presence. Site navigation needed to be intuitive, and specific content, easy for users to find. In addition, the site needed to be sophisticated enough to appeal to the magazine’s diverse readers. Ultimately, II‘s objective was twofold: first, to boost renewal rates by improving the experience of current users, and second, to expand II‘s user base by attracting new subscribers.

Approach

To help the client achieve its goals of increased subscriptions and customer retention, Loewy needed to gain a full understanding of II‘s business objectives, audience demographics, and database of content. Our research, which included competitive analysis and brand evaluation, was a critical first step that would later inform the site’s design and the entire user experience. After completing that phase, we engaged in a content audit with the II magazine staff. Then we site-mapped and wire-framed all of the website’s unique pages, mobile sites, and email communication templates. With a sound blueprint in hand, we entered into the visual design phase and began the transformation of II‘s new online destinations and brand.

TECHNOLOGY STACK

This web site was built using HTML, jQuery, and CSS3 to enhance the front-end user interface and overall usability.

Results

The site began to roll out in April 2011, and success was almost immediate: increased traffic, more time spent onsite, free trials from prospective subscribers, and praise from some of the most prestigious financial institutions in the world.

Subscriptions Up

Ad Revenue Up

Bounce Rate Down

Renewal by Design

Priding itself on groundbreaking journalism and incisive writing, Institutional Investor magazine serves a global readership consisting of corporate executives, financiers, and government officials. The publication’s main goal is to leverage that editorial excellence across all delivery channels with a clean, inviting, user-friendly website. With a worldwide circulation of 115,000, II publishes two editions—one for the Americas, one for an international audience—both offering groundbreaking news stories and insightful features. II also delivers proprietary research reports and rankings throughout the year.

SNAPSHOT

Full redesign of Institutional Investor magazine’s online presence, including desktop, mobile, and print media

SERVICES

Strategy, Information Architecture, Design, Technology

www.institutionalinvestor.com

Challenge

II magazine decided it was time to revamp its online presence. Site navigation needed to be intuitive, and specific content, easy for users to find. In addition, the site needed to be sophisticated enough to appeal to the magazine’s diverse readers. Ultimately, II‘s objective was twofold: first, to boost renewal rates by improving the experience of current users, and second, to expand II‘s user base by attracting new subscribers.

Approach

To help the client achieve its goals of increased subscriptions and customer retention, Loewy needed to gain a full understanding of II‘s business objectives, audience demographics, and database of content. Our research, which included competitive analysis and brand evaluation, was a critical first step that would later inform the site’s design and the entire user experience. After completing that phase, we engaged in a content audit with the II magazine staff. Then we site-mapped and wire-framed all of the website’s unique pages, mobile sites, and email communication templates. With a sound blueprint in hand, we entered into the visual design phase and began the transformation of II‘s new online destinations and brand.

TECHNOLOGY STACK

This web site was built using HTML, jQuery, and CSS3 to enhance the front-end user interface and overall usability.

Results

The site began to roll out in April 2011, and success was almost immediate: increased traffic, more time spent onsite, free trials from prospective subscribers, and praise from some of the most prestigious financial institutions in the world.

Subscriptions Up

Ad Revenue Up

Bounce Rate Down