A SITE BUILT ON
Five years ago, Gainor asked us for help with a rebranding strategy. After unveiling a new logo and print collateral, we redesigned the staffing firm’s Website. Recognizing Loewy as a true partner, Gainor recruited us once again in 2014—this time for an updated online presence that conveys the approachability and responsiveness of Gainor’s staff.
Loewy relaunches Gainor.net with a fresh concept and modern design
Loewy extends Gainor's new branding into a site redesign
Loewy redesigns Gainor with new branding
When Loewy met Gainor they didn’t have a memorable brand or website
To make Gainor’s new Website sophisticated, yet inviting, we used a warm color palette with neutral undertones and vibrant splashes of color.
Animated icons help add a layer of navigation that is visual and
interactive, helping keep the new site both dynamic and fresh.
We opted to do a professional photo shoot instead of using stock art, which can be impersonal. We retouched the images to convey a warm welcoming feel. When it comes to relationship-building, there's nothing like matching a friendly face to a voice.
The job board, a key element of Gainor's refurbished site, allows candidates to register with the staffing firm, browse openings, and submit their resumes and other documentation online.
For Gainor, Loewy designed a device-agnostic interface that is easy to use anywhere, anytime—whether on a smart phone, PC, tablet, or laptop