Bowne

New UX is the Solution

Bowne & Co. Inc., a provider of shareholder and marketing communications services, helps clients create, manage, and fulfill a variety of products, including financial statements, welcome and enrollment kits, and marketing materials. The company is part of RR Donnelley, whose end-to-end print, digital, and supply-chain solutions have garnered it a host of awards for industry innovation, corporate excellence, and employee health and safety. With more than 60,000 worldwide customers in verticals ranging from real estate and retail to financial services and pharmaceuticals, RR Donnelley boasts a product portfolio that includes business forms, catalogs, direct mail, labels and packaging, project management and workflow solutions, publishing automation tools, and print fulfillment and logistics technology.

SNAPSHOT

Software application redesign with product development

SERVICES

Strategy, Information Architecture, Application Design, Technology

www.rrdonnelley.com

Challenge

Bowne asked Loewy to address several of its challenges. For one thing, Bowne’s technology lacked key features that made it difficult for the company to expand its relationship with existing customers, or to win new ones. Second, Bowne’s software solutions were not scalable. They were also outdated and highly customized, so updating and maintaining them was costly, and every time a client required a new type of document, Bowne had to “reinvent the wheel” by implementing a completely different technology solution.

Approach

Loewy went to work creating an all-in-one platform for Bowne called SolutionWorks, which brings together a series of independently developed legacy applications. After undertaking an extensive information architecture phase and building hundreds of wireframes detailing platform features, we rebranded and redesigned those legacy apps, seamlessly integrating them with SolutionWorks, which provides Bowne’s clients with a cohesive approach to creating, ordering, and managing their marketing materials. This powerful platform provides users with a single point of access to all document types, real-time reporting, consolidated inventory management capabilities, e-solutions and campaign management, and full integration with Bowne’s print network.

 

New UX is the Solution

Bowne & Co. Inc., a provider of shareholder and marketing communications services, helps clients create, manage, and fulfill a variety of products, including financial statements, welcome and enrollment kits, and marketing materials. The company is part of RR Donnelley, whose end-to-end print, digital, and supply-chain solutions have garnered it a host of awards for industry innovation, corporate excellence, and employee health and safety. With more than 60,000 worldwide customers in verticals ranging from real estate and retail to financial services and pharmaceuticals, RR Donnelley boasts a product portfolio that includes business forms, catalogs, direct mail, labels and packaging, project management and workflow solutions, publishing automation tools, and print fulfillment and logistics technology.

SNAPSHOT

Software application redesign with product development

SERVICES

Strategy, Information Architecture, Application Design, Technology

www.rrdonnelley.com

Challenge

Bowne asked Loewy to address several of its challenges. For one thing, Bowne’s technology lacked key features that made it difficult for the company to expand its relationship with existing customers, or to win new ones. Second, Bowne’s software solutions were not scalable. They were also outdated and highly customized, so updating and maintaining them was costly, and every time a client required a new type of document, Bowne had to “reinvent the wheel” by implementing a completely different technology solution.

Approach

Loewy went to work creating an all-in-one platform for Bowne called SolutionWorks, which brings together a series of independently developed legacy applications. After undertaking an extensive information architecture phase and building hundreds of wireframes detailing platform features, we rebranded and redesigned those legacy apps, seamlessly integrating them with SolutionWorks, which provides Bowne’s clients with a cohesive approach to creating, ordering, and managing their marketing materials. This powerful platform provides users with a single point of access to all document types, real-time reporting, consolidated inventory management capabilities, e-solutions and campaign management, and full integration with Bowne’s print network.