AirTechniques

A Digital Presence in the Dental World

Now equipped with a new website, CMS and robust functionality

Air Techniques is a global corporation paving the way with trailblazing dental utility systems, reliable dental imaging and compelling dental merchandise. As an industry leader, they needed a cutting-edge website with robust product information, impressive customer service tools and effortless dealer access.

Wordpress WooCommerce

Launch New Site

Discovering the
Challenges

Discovery
Workshop

with key stakeholders
from all departments

Who is
Air Techniques

Finding
Pain Points

Gap
Analysis

Taxonomy
Analysis
& Strategy

Technical
Requirements
& Options

Brainstorming
Solutions

Dynamic Content for a
Diverse Audience

Employing a multilingual system with custom product pages for five different global sales regions, visitors are automatically connected to the right region based on IP address geolocation. Each of the five different global regions have separate home pages, dealer locators, and products as well as region-specific post types such as Media Items, Products, and Events.

Our new, responsive website offers a user friendly experience with a beautiful modern look. We continue to receive positive feedback from our internal team as well as our customers.

– Kelly Billing, Air techniques

Customized Solutions

Complete Redesign

A responsive and flexible re-design of the client’s digital presence improving architecture and navigation.

Custom Development

Made-to-order layout builder for flexible page building and stress-free content management.

Analysis Calculator

A custom cost-benefit calculation for each client, determining energy savings based on a customer's local energy and water rates.

Dealer Locator & Portal

Addition of a robust dealer map that identifies variable dealer territories based on a managed CSV file of zip codes.

Multilingual Setup

The new site utilizes a multilingual setup with custom product pages for 5 different global sales regions.

Information by Taxonomy

Implementation of a custom sort order of product related information allow dealer downloads template to be sorted by taxonomy.

Bridging the gap with technology

A dealer locator map that imports sales representatives and dealers into the system via CSV files was implemented. Using a library of zip code geometries as well as login information provided by each dealer, the new website generates a fully merged shapefile of a sales representative’s territory. Additionally, the import script stores the data in the WordPress database for easy cross-referencing based on custom queries for the dealer locator form.

Results

Dental imaging and utility product company equipped with a new website, CMS and robust functionality. Air Techniques is a global corporation continuing to pave the way with compelling, reliable dental utility systems, digital imaging and merchandise.

25%
FASTER
34%
SAVINGS
70%
SMARTER