E-commerce Design and Quality Product Photography

When designing or redesigning an e-commerce website, product imagery is often overlooked and doesn’t get the attention it deserves. While there can be many reasons for this, there’s no real justification for not making it a priority. Since people can’t touch the items you’re selling online, images are the next best thing; they allow people […]

e-commerce classic camera


Homepage Storytelling

Your homepage is a window into your business. It’s half brand ambassador, half window display, and critical to your narrative. People like narratives, and it’s no wonder. Narratives link into the critical “why” of a business. As Simon Sinek says in his excellent TED talk on the subject, “very few people or organizations know WHY […]


Engagement by Design

Visual content is amazingly valuable for brands; the information reaches the brain more quickly and is processed faster than text. This is far from surprising, given that more than half of the population identify themselves as visual learners. The widespread success of social networks like Pintrest, Instagram and Snapchat prove that visual content drives engagement, […]


Success can be designed

I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my soul that this is true, but I also know it’s not enough.


Designing with CSS3

Although CSS3 is still officially in the works, the recent releases of Safari and Firefox have given us a few new CSS tools to experiment with. Designers may specifically be interested in the following features that accomplish with a few lines of code, things that we would normally do with graphics.

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.