HedgeBlog

What’s your web grade?

Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader.

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Don’t just leave a mark

The history of branding goes back nearly 4,000 years; it was originally conceived to promote ownership. Branding today represents something far more complicated and even elusive for many companies. Today the concept of branding has much more to do with engagement than with ownership. And the act of branding has less to do with a product or service and more to do with the way a company engages an audience with that product or service.

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HTML 5 – A new level

There’s been a lot of buzz about HTML 5 lately. I’ve seen a wave of articles talking about the new version of HTML in the RSS feeds I follow. Work on HTML 5, which commenced in 2004, is far from complete, but we’re starting to see some new and exciting features being released in the current draft.

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Was it Worth a redesign?

If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced provocative covers and nicely designed features, and used innovative illustration. The new online version is a bit of a disappointment, especially in the innovation department.

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A question of mobility

With the recent release of the iPhone 3GS and Palm Pre, the lure to take your site mobile will be stronger than ever—but should you?

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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