Does your website look bloated, out of shape, older than it really is, full of a lot of non-nutritious garbage thrown in by the marketing and technology directors who came before you? If your website were a person, would it feel good about itself? Like it or not, your website does have a personality. And if you’re reading this, it probably has one that you want to change. Your website wants to be healthy, look young, and run faster, and you can make that happen. In this series of blogs that will come out over the next few weeks and months, I’m going to talk about putting your website on a diet, trimming unnecessary content, giving it a more youthful glow, and optimizing it to run faster and rank higher in search engines.