HedgeBlog

Introducing… Verdana?

The outrage has been amusing to say the least and the vehicles for protest are the usual suspects: blog postings, twitter updates – even petitions … no we’re not talking about health care… we’re talking about something much more serious – typefaces! Specifically, Ikea’s recent decision to switch from using Futura, a classic typeface that they have successfully used for 50 years, to Verdana, a font designed for Microsoft back in 1996.

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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