Why Profile? The Impact Profiling Brings to Sitecore Personalization

As we’ve all come to realize, predictive personalization is the north star of marketing tactics. When I say predictive personalization I’m referring to the concept of giving an anonymous website visitor the right content at the right time. Which is a much easier sentence to write than it is to implement. To get to this […]


Sitecore Analytics and Google Query URL Structure

We noticed that our Sitecore analytics reports seemed off in terms of how much search traffic we were getting. For some reason, Sitecore was not registering traffic coming from Google as search traffic. This is bad for many reasons; Google is pretty popular, so not having an accurate read on the traffic to a website […]

Sitecore Analytics Google Query


Profile Cards and Other P’s of Sitecore Personalization

Profiling in Sitecore may be one of the most powerful aspects of the experience platform. The ability to predict a visitor’s ‘persona’ through on site behavior represents a huge opportunity for businesses to both provide customers with what they may want, i.e. real time customer service, as well as drive those customers to conversion points. […]


FxCop Rules for Sitecore Helix

Introduction In early 2015, Sitecore released the Habitat project. This project is an example of an implementation using the Helix framework. One of the major complaints about Habitat was the large number of projects. Managing and compiling the Habitat solution can, in some cases, be somewhat difficult. I feel one of the reasons behind the […]


Sitecore Personalization Entry Page Tactics

Entry Page tactics are Sitecore personalization tactics that are implemented on the landing or entrance page of a visit. The most reliable source of information about a visitor, outside of a proprietary third party, is the entry information handed to a company when entering the site. Search Engine Keywords A large number of visitors will […]

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