HedgeBlog

SUGCON Europe 2017

SUGCON Europe 2017 was held in Amsterdam last week. As usual it was quite the event; hundreds of Sitecore experts and enthusiasts came together to share innovations and ideas. SUGCON has been a highlight of the Sitecore event calendar for three years, and 2017 proved to be another great conference. Proud to be part of […]

SUGCON Europe 2017

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8 Creative Ways to Define Sitecore Personas

Most Sitecore users have a notion of how to represent their visitors with Sitecore pattern cards, the primary capability for visitor definition.  But when they go through the process, they often find the flexibility of Sitecore personalization creates a lot of difficulty in Sitecore persona definition.  How should I use Sitecore patterns to model my […]

Defining Sitecore Personas

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Why Profile? The Impact Profiling Brings to Sitecore Personalization

As we’ve all come to realize, predictive personalization is the north star of marketing tactics. When I say predictive personalization I’m referring to the concept of giving an anonymous website visitor the right content at the right time. Which is a much easier sentence to write than it is to implement. To get to this […]

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Sitecore Analytics and Google Query URL Structure

We noticed that our Sitecore analytics reports seemed off in terms of how much search traffic we were getting. For some reason, Sitecore was not registering traffic coming from Google as search traffic. This is bad for many reasons; Google is pretty popular, so not having an accurate read on the traffic to a website […]

Sitecore Analytics Google Query

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Profile Cards and Other P’s of Sitecore Personalization

Profiling in Sitecore may be one of the most powerful aspects of the experience platform. The ability to predict a visitor’s ‘persona’ through on site behavior represents a huge opportunity for businesses to both provide customers with what they may want, i.e. real time customer service, as well as drive those customers to conversion points. […]

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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