HedgeBlog

What to Think when Developing Profiles and Patterns in Sitecore

When it comes to Sitecore marketing strategies, profiles and patterns are among of the most complicated to grasp and control. In the beginning, setting up patterns requires that businesses make several “assumptions” about the actual make-up of the customer. Ideally these hypotheses are informed by supporting data from historic analytics, customer interviews, previous personas, and […]

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