HedgeBlog

Engaging Customers Through Product Configuration

It’s a bespoke world.

Today’s consumers are drawn to statement-making products that reflect who they are and the way they live. They’re bored by anything that smacks of off-the-shelf, preferring goods that showcase their personal styles. Industries as diverse as automotive, design and fashion are responding, engaging online customers by giving them the ability to customize and personalize products through product configuration tools.

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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