HedgeBlog

8 Creative Ways to Define Sitecore Personas

Most Sitecore users have a notion of how to represent their visitors with Sitecore pattern cards, the primary capability for visitor definition.  But when they go through the process, they often find the flexibility of Sitecore personalization creates a lot of difficulty in Sitecore persona definition.  How should I use Sitecore patterns to model my […]

Defining Sitecore Personas

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Why Profile? The Impact Profiling Brings to Sitecore Personalization

As we’ve all come to realize, predictive personalization is the north star of marketing tactics. When I say predictive personalization I’m referring to the concept of giving an anonymous website visitor the right content at the right time. Which is a much easier sentence to write than it is to implement. To get to this […]

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5 Questions for Getting Started with Digital Marketing and Personalization

The first time a marketer sits down with their tech team after a new web platform is implemented, everyone typically looks around the table and says “now what?” Having a nice shiny new tool to use can be daunting, no matter how much experience the team has. Here at Hedgehog we’ve found the crucial first […]

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Profile Cards and Other P’s of Sitecore Personalization

Profiling in Sitecore may be one of the most powerful aspects of the experience platform. The ability to predict a visitor’s ‘persona’ through on site behavior represents a huge opportunity for businesses to both provide customers with what they may want, i.e. real time customer service, as well as drive those customers to conversion points. […]

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Sitecore Personalization Entry Page Tactics

Entry Page tactics are Sitecore personalization tactics that are implemented on the landing or entrance page of a visit. The most reliable source of information about a visitor, outside of a proprietary third party, is the entry information handed to a company when entering the site. Search Engine Keywords A large number of visitors will […]

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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