HedgeBlog

Why Profile? The Impact Profiling Brings to Sitecore Personalization

As we’ve all come to realize, predictive personalization is the north star of marketing tactics. When I say predictive personalization I’m referring to the concept of giving an anonymous website visitor the right content at the right time. Which is a much easier sentence to write than it is to implement. To get to this […]

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5 Questions for Getting Started with Digital Marketing and Personalization

The first time a marketer sits down with their tech team after a new web platform is implemented, everyone typically looks around the table and says “now what?” Having a nice shiny new tool to use can be daunting, no matter how much experience the team has. Here at Hedgehog we’ve found the crucial first […]

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The Basics of Sitecore Personalization

There are thousands of companies using Sitecore today, most with plans to implement personalization.  In talking to many of these companies, we find a lot of confusion over how to approach Sitecore’s personalization capabilities.  So we wanted to walk through the basics and terms to help users better understand how to approach the platform. Sitecore […]

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Homepage Storytelling

Your homepage is a window into your business. It’s half brand ambassador, half window display, and critical to your narrative. People like narratives, and it’s no wonder. Narratives link into the critical “why” of a business. As Simon Sinek says in his excellent TED talk on the subject, “very few people or organizations know WHY […]

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What to Think when Developing Profiles and Patterns in Sitecore

When it comes to Sitecore marketing strategies, profiles and patterns are among of the most complicated to grasp and control. In the beginning, setting up patterns requires that businesses make several “assumptions” about the actual make-up of the customer. Ideally these hypotheses are informed by supporting data from historic analytics, customer interviews, previous personas, and […]

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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