Monocle Smile

A social media strategy is almost a requirement at this point for any commercial brand. For most, the common combination of a Twitter and Facebook account fed with frequent posts is usually enough. With every tweet your followers are reminded of your existence, and if you are lucky enough, they may even click through to any links you provide. But harnessing the power of social media in a carefully orchestrated campaign utilizing all the major platforms? That’s an entirely different proposition – and quite a feat if it can be pulled off. Despite the challenge, that’s exactly what the creative team behind Old Spice did.


Was it Worth a redesign?

If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced provocative covers and nicely designed features, and used innovative illustration. The new online version is a bit of a disappointment, especially in the innovation department.


HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.