HedgeBlog

Discovery First

“Measure twice, cut once.” Chances are we’ve all heard the expression, even if we’ve never worked in the construction trade. It’s sensible advice, no matter what field you’re in. The goal is to do all of your legwork—to “take all of your measurements”—before making a move.

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The Inside Track on Good Behavior

With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend shows no signs of slowing down, being applied not only to traditional online marketing campaigns but to mobile marketing as well. That’s because behavioral marketing has proven to be more effective than non-targeted advertising, converting consumers into buyers at more than two times the rate. It’s also more profitable, generating 2.68 times the revenue per ad than non-targeted advertising, according to the Network Advertising Initiative.

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Success can be designed

I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my soul that this is true, but I also know it’s not enough.

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What’s your web grade?

Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader.

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I want my “open” Web TV

When I was a creative director at HomePC magazine back in the early ’90s, there were lots of articles making predictions about the convergence of PCs, TV, and telecom. Along came WebTV in ’96, a big box with a wired keyboard that made your TV into a monitor for accessing the Internet. Microsoft bought WebTV, but it never took off; it was very clumsy, with a bad browser among other shortcomings (not surprising). Now here we are in 2010, and you can plug your ethernet cable or wi-fi into your TV. Presto, you’re on the Web—sort of.

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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