HedgeBlog

Engaging Customers Through Product Configuration

It’s a bespoke world.

Today’s consumers are drawn to statement-making products that reflect who they are and the way they live. They’re bored by anything that smacks of off-the-shelf, preferring goods that showcase their personal styles. Industries as diverse as automotive, design and fashion are responding, engaging online customers by giving them the ability to customize and personalize products through product configuration tools.

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Discovery First

“Measure twice, cut once.” Chances are we’ve all heard the expression, even if we’ve never worked in the construction trade. It’s sensible advice, no matter what field you’re in. The goal is to do all of your legwork—to “take all of your measurements”—before making a move.

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The Inside Track on Good Behavior

With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend shows no signs of slowing down, being applied not only to traditional online marketing campaigns but to mobile marketing as well. That’s because behavioral marketing has proven to be more effective than non-targeted advertising, converting consumers into buyers at more than two times the rate. It’s also more profitable, generating 2.68 times the revenue per ad than non-targeted advertising, according to the Network Advertising Initiative.

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Never Too Big to Socialize

“So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or lack of control that they never get out of the gates.

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Success can be designed

I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my soul that this is true, but I also know it’s not enough.

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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