Facebook made its big announcement today, and it was Graph Search. While the announcement disappointed me a little – I was hoping it would be about mobile- this might prove to be a game-changer.
Unlike other search engines, this search will allow people to expand their Facebook search to find friends and content on Facebook that matters to them. This may prove to be a major step in the new wave of content based web. Allowing users to search and expand their interests with like-minded individuals through Facebook will help users expand their horizons. Being the largest social networking site, it’s only obviously that people will want to discover on Facebook, and by leveraging Facebook and their networks users can find content that matters to them and they believe in.
This may also become a huge opportunity for brands to be easily found by more people. Brands that are relevant to individuals’ lives may now more easily be able to reach new customers. Brands with effective social media strategies may have the ability to reach a broader more expansive audience. Ultimately, forcing brands to adopt more content driven and social strategies. As we’ve seen, Americans spend a good chunk of their day on Social Networks, brands with proper spread throughout Facebook can now be more easily found by people that might be interested in what they have to offer. The catch is companies have to be active on Facebook to be found.
Of course, this search is still in early beta and there is a lot yet to be seen. But so far all I’ve seen looks promising. See Facebook’s official announcement here: http://newsroom.fb.com/News/562/Introducing-Graph-Search-Beta
I’d love to hear what you think about Facebook’s new search so leave a comment below.