September 12, 2016 by David Loewy

Engagement by Design

Visual content is amazingly valuable for brands; the information reaches the brain more quickly and is processed faster than text. This is far from surprising, given that more than half of the population identify themselves as visual learners.

 

The widespread success of social networks like Pintrest, Instagram and Snapchat prove that visual content drives engagement, and also explain why visual content is so successful. According to the National Center for Biotechnology Information, the average customer’s attention span is now officially less than the attention span of a goldfish. Goldfish have an attention span of nine seconds and the attention span of an average customer in 2015 was eight seconds.

These blending facts, from a shrinking attention span to an emphasis on visual content, means that there’s never been a more important time to consider design a part of your website strategy. Designers can be innovators, making businesses more efficient and products more usable. And because of that, it’s beneficial to consider design an integral part of not only the website, but the company as a whole. Design can inform and influence a product launch strategy as easily as it can a website redesign. Like language, design is a way to communicate. Designers have the ability to streamline communications so that the impact of the messages is clear and concise.

Sometimes the challenge lies in making your products and services better and improving profit margins at the same time. Here too, designers can be valuable; they can look at an organization’s processes and design them to be more efficient, thereby reducing overall costs. More and more businesses see the value of a design-centered approach to problem solving and innovation, and are realizing that, in order to stay competitive, they must do the same.

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