SUGCON Europe 2017

SUGCON Europe 2017 was held in Amsterdam last week. As usual it was quite the event; hundreds of Sitecore experts and enthusiasts came together to share innovations and ideas. SUGCON has been a highlight of the Sitecore event calendar for three years, and 2017 proved to be another great conference. Proud to be part of […]

SUGCON Europe 2017


Thank You For 10 Awesome Years

When Pete Madsen and I started Hedgehog in 2007, we wanted to do the consulting thing differently.  From the moment we chose the Hedgehog name, Pete and I have been committed to building a company that people could trust and love being a part of.  We wanted to treat our customers fairly, work on interesting […]

Ten Year Annniversary


2007-2017: An Anniversary Q&A with CFO and Co-founder Peter Madsen

In 2007, Dan Galvez and Pete Madsen founded Hedgehog Development. They were committed to building a company that clients could trust, and that employees would be proud to be a part of. Hedgehog celebrates its 10th anniversary this year, and Pete Madsen couldn’t be prouder.  What inspired you to start Hedgehog?   Dan Galvez and I […]

Hedgehog 10 Year QA


8 Creative Ways to Define Sitecore Personas

Most Sitecore users have a notion of how to represent their visitors with Sitecore pattern cards, the primary capability for visitor definition.  But when they go through the process, they often find the flexibility of Sitecore personalization creates a lot of difficulty in Sitecore persona definition.  How should I use Sitecore patterns to model my […]

Defining Sitecore Personas


Why Profile? The Impact Profiling Brings to Sitecore Personalization

As we’ve all come to realize, predictive personalization is the north star of marketing tactics. When I say predictive personalization I’m referring to the concept of giving an anonymous website visitor the right content at the right time. Which is a much easier sentence to write than it is to implement. To get to this […]

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.