HedgeBlog

Why Profile? The Impact Profiling Brings to Sitecore Personalization

As we’ve all come to realize, predictive personalization is the north star of marketing tactics. When I say predictive personalization I’m referring to the concept of giving an anonymous website visitor the right content at the right time. Which is a much easier sentence to write than it is to implement. To get to this […]

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Magento 2 Features and Reasons to Upgrade

There’s never been a better time to upgrade to Magento 2. Not only is it faster and better looking than Magento 1, but it’s the new standard for Magento support. And as extra incentive to consider an upgrade, 1.x will not be supported starting in 2018. Knowing the world has one year before 1.x is […]

Magento 2 Features

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Getting The Most Out of Web & Software Development Estimates

What Can Web & Software Development Estimates Do for You? You may have heard the popular adage “fast, good, cheap: pick any two”. In my experience as a late fixer for projects of all sizes that went off the rails before they came to Hedgehog or myself for help, the situation can be “pick any […]

web software development estimation

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Sitecore Analytics and Google Query URL Structure

We noticed that our Sitecore analytics reports seemed off in terms of how much search traffic we were getting. For some reason, Sitecore was not registering traffic coming from Google as search traffic. This is bad for many reasons; Google is pretty popular, so not having an accurate read on the traffic to a website […]

Sitecore Analytics Google Query

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Magento E-Commerce: Efficient and Streamlined

There are a ton of decisions to make when it comes to improving the user experience of your website. From information architecture to platform implementation, selecting the right e-commerce platform can make all the difference. Most B2B buyers these days are looking for shopping experiences that are intuitive, streamlined, and stress-free, so you want a […]

Magento e-commerce efficient and streamlined

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HedgeBlog is the blog of Hedgehog, a full-service digital agency. It's our fresh take on what's new, what's now, what's next in technology, online media, and beyond. Drop by, chime in, and be inspired.

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